My name is Sean. I’m a copywriter, communication strategist, and brand humanizer with an endless supply of creative ideas to support strategic goals
In the service of worthy causes, innovative products, and authentic brands that make people’s lives better, I use quantitative research, qualitative interviews, and the latest marketing science to understand what makes people tick, how ideas spread, and how experience shapes perception.
Strategist
Developed brand voice, messaging, and campaigns for seven years
Copywriter
Crafted clear and authentic content for various channels—including websites, social, and UI/UX—for nearly a decade.
Marketer
Devised creative solutions to marketing challenges for over five years (with experience guiding initiatives in both B2C and B2B segments).
My professional background spans small businesses, startups, SaaS products, enterprise technology, and e-commerce in industries such as neuromarketing, fintech, crypto, AI, productivity tools, digital product agency, employee experience, lifestyle, venues, food, jewelry, fashion, travel, and education.
Methodology
Attuned to cultural shifts and industry trends, I write to connect, convey, and communicate. From ads to brands and everything in between, I leverage a macro-view with micro-insight to curate content for audiences, channels, and search engines.
Method
Diving deep into the subject’s DNA, distilling the essence, and translating key points into engaging, resonant, and actionable messaging.
About
I’m a blend of a conceptual thinker, strategic planner, and creative tinkerer with a knack for distilling complex information into clear messaging, and an ability to translate observational insights into meaningful narratives.
My lifelong fascination with language, communication, and the inner workings of the mind shaped my voice and defined my vocation.
My passion for ideas, humans, and how the two interact, merges my interests with occupation into one positive obsession—making the complicated simple, the simple interesting, and the interesting impossible-to-ignore.
Experience
Brand copywriter and communication strategist (consulting)
Helping startups, enterprises, and SMEs define an authentic voice and communicate a clear message.
Strategy: brand positioning, messaging, and growth strategy.
Content: communication, website, social, and advertising.
Insight: Stakeholder discovery, customer interviews, behavioral observation, and testing.
Communications and brand strategist
Helped shape the voice, developed brand positioning, messaging, and communication strategies for a SaaS marketing tool startup (contract).
Brand strategist and copywriter
Conducting qualitative interviews, breaking down complex ideas into simple narratives, and communicating value through captivating messaging, tailored to specific audiences.
Strategy: brand positioning, naming, narrative, and messaging.
Communications: copy, content, and campaigns (web, social, and advertising).
E-commerce copywriter
Developing the e-commerce extension of a B2B diamond jewelry wholesaler; converting inventory into listings, and creating marketing communications (B2B and B2C).
Miscellaneous
Event producer: Planning and managing private and executive events.
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- Marketing: event copy and promotional materials
- Creative: venue layout, design, and production management
- Tactical: event planning and vendor management
Sales manager: pitch developer, and team leader.
Projects
Brand, website, and content
Product agency: Appstem
Revamping the brand, messaging, content and communications for a digital product agency
Helped position the brand and formulate internal/ external communications for a neuroscience startup, by diving deep into the product’s DNA and distilling the essence into a clear narrative, meaningful messaging, and compelling content
Brand positioning, messaging, and content
AI startup: Flow
Captured the customer sentiment from qualitative interviews, and synthesized the insights with the founder’s vision into a resonant brand (name, positioning, value proposition, messaging, brand guide, and web content).
Messaging and content optimization
Hygiene product: Isabel Fay
Used user experience insights to increase the click-through and conversion rate of an Amazon self-care brand, by optimizing the listings for the way people search for the product, and by reformulating company communications to succinctly convey the brand’s competitive differentiation.
Brand, product, messaging, content, and campaigns
Experiential event space: LoftStory
Named, created a brand, and marketing communications for a loft event space. I positioned the brand for the company’s most common type of customer.
The logo, brand identity, and the name—LoftStory— encapsulated the essence of the event space (experiential experiences) and the type of events it was best suited to host—weddings and corporate events.
The messaging and marketing communications (website content, event invitations, brochures, and venue event tickets) were tailored to stand out and to appeal to the target audience.
Strategy, brand architecture, and messaging
Workplace wellbeing: BetterHappy
Helped the company refine its brand and communications. My contribution was breaking down the brand to its elemental blocks, building a clear architecture, and formulating messaging that conveyed what the target customer needed to know to relate and make a decision.
To achieve that, I defined the optimal customer profile, refined the brand voice, and charted the journey customers are on, from awareness, to trust, purchase, and beyond. The deliverables included a revised brand identity guidelines, and a USP.
Sean stewards the soul of Flow. He architected the brand strategy. He distills the brand strategy through creative writing and concepts. Sean holds me accountable to the brand promise with an unwavering commitment to consistency.
—Rich Prashad, Founder
Sean understood the ideas of our team and then transformed them into a short, precise and well-structured product and marketing strategy. Our team enjoyed working with him. We got a superb result.
—Pavel Guzminov
As expected, keeping in mind the great references. I would work with again and also recommend to others.
—Bruno Negoita
When we are lost, we look to you to guide us. Thank you my friend.
—Pirro Cece
Sean helped us achieve clarity. We figured out a more effective business structure, picked a memorable, concise and strong brand name, and got a more defined product launch plan, pricing structure and roadmap.
—Marten Kauksi
SERP Engineers
Sean’s work was highly valuable, since it helped us focus our business strategy and start building our brand. He was very good at asking the right questions at the right time, which made brainstorming sessions highly productive in the majority of the cases. His contribution on business direction and creative thinking was assertive and gave us new ideas related to the name, domain, pricing, messaging and overall business structure.
—Alonso SG
Highly recommended! Sean did an amazing job on this project and went well beyond what I asked. His understanding of market strategy and branding is top notch. He was extremely patient and shared honest feedback, which led to a better concept and design than I originally came to him with.
—Athina Williamson
Sean was amazing to work with. Was extremely flexible and took his time to deliver a great product, while allowing many questions and revisions. I look forward to working with him in the future again!
—Kyle Schnitman
Sean’s expertise in branding and business development brought much-needed clarity to building a sustainable business and brand for our startup. His thoughtful questions and insights helped us design a pricing structure that’s both appealing to our audience and highly profitable for our business. He gave us a crucial reminder as first-time founders to focus on one business, helped craft a name that clearly communicates our product’s value and guided us in creating messaging that resonates with our target audience.
—Georg Aare