I am a copywriter, communication strategist, product manager, and brand humanizer with an endless supply of creative ideas to support strategic goals.
In the service of worthy causes, innovative products, and purposeful brands, I use quantitative research, qualitative interviews, and the latest marketing science to understand what makes people tick, how ideas spread, and how experience shapes perception.
Copywriter
Crafted clear and authentic content for various channels—including websites, social, and UI/UX—for over a decade
Strategist
Converted features into benefit and developed brand voice, messaging, and communications—for seven years
Marketer
Devised solutions to marketing challenges—for five years (with experience guiding initiatives in both B2C and B2B segments)
My professional background spans small businesses, startups, SaaS products, enterprise technology, and e-commerce in industries such as neuromarketing, fintech, crypto, AI, productivity tools, digital products, employee experience, lifestyle, venues, food, jewelry, fashion, travel, and education.
Methodology
Attuned to cultural shifts and industry trends, I write to connect, convey, and communicate. From ads to brands and everything in between, I leverage a macro-view with micro-insight to curate content for audiences, channels, and search engines.
Method
Diving deep into the company’s DNA, distilling its essence, and synthesizing its value proposition with customer sentiment into meaningful, clear, and actionable messaging.
About
I’m a blend of a product manager, conceptual thinker, and creative tinkerer with a knack for distilling complexity, and an ability to translate observational insights into meaningful narratives
Understanding the problem, distilling the essence, devising a solution
Creating personas, developing content at each step of the journey, and using data to iterate
Wordsmithing like a messaging mechanic and pitching like a creative director
Objective, discovery, action plan, benchmarks to measure progress
Getting together in a room and making useful things is our species’ secret weapon
When people amiss, AI steps in (proprietary agents, primed to collaborate on a specific task)
My main methods of research are observation, conversation (Socratic interviews), and strategic reading.
“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”
– Dr. Seuss
Voice & Vocation
My lifelong fascination with language, communication, and the inner workings of the mind shaped my voice and defined my vocation.
Passion
My passion for ideas, humans, and how the two interact, merges my interests with occupation into one positive obsession—making the complicated simple, the simple interesting, and the interesting impossible-to-ignore.
Experience
Brand copywriter and communication
strategist (consulting)
Helping startups, enterprises, and small businesses define an authentic voice and communicate a clear message.
Strategy: brand positioning, voice, and messaging.
Content: communication, website, social, and advertising.
Insight: Stakeholder discovery, customer interviews, behavioral observation, and testing.
Communications and brand strategist
Helped shape the voice, developed brand positioning, messaging, and communication strategies for a B2B SaaS marketing tool startup (contract).
Brand strategist and copywriter
Developed brand strategies by extracting insights from qualitative interviews, breaking down complex ideas into simple narratives, and communicating value through compelling messaging.
Strategy: brand positioning, naming, narrative, and messaging.
Communications: copy, content, and campaigns (web, social, and advertising).
E-commerce copywriter
Developing the e-commerce extension of a B2B diamond jewelry wholesaler; converting inventory into listings, creating marketing communications (B2B and B2C), and split-testing listing variations.
Miscellaneous
Event producer: Planning and managing private and executive events.
- Marketing: event copy and promotional materials
- Creative: venue layout, design, and production management
- Tactical: event planning and vendor management
Sales manager: pitch developer, and team leader.
“This is America, pick a job and then become the person that does it.”
— Bobbie Barrett, from MadMen
Testi-s
Sean stewards the soul of Flow. He architected the brand strategy. He distills the brand strategy through creative writing and concepts. Sean holds me accountable to the brand promise with an unwavering commitment to consistency.
—Rich Prashad, Founder
Sean understood the ideas of our team and then transformed them into a short, precise and well-structured product and marketing strategy. Our team enjoyed working with him. We got a superb result.
—Pavel Guzminov
As expected, keeping in mind the great references. I would work with again and also recommend to others.
—Bruno Negoita
When we are lost, we look to you to guide us. Thank you my friend.
—Pirro Cece
Sean helped us achieve clarity. We figured out a more effective business structure, picked a memorable, concise and strong brand name, and got a more defined product launch plan, pricing structure and roadmap.
—Marten Kauksi
SERP Engineers
Sean’s work was highly valuable, since it helped us focus our business strategy and start building our brand. He was very good at asking the right questions at the right time, which made brainstorming sessions highly productive in the majority of the cases. His contribution on business direction and creative thinking was assertive and gave us new ideas related to the name, domain, pricing, messaging and overall business structure.
—Alonso SG
Highly recommended! Sean did an amazing job on this project and went well beyond what I asked. His understanding of market strategy and branding is top notch. He was extremely patient and shared honest feedback, which led to a better concept and design than I originally came to him with.
—Athina Williamson
Sean was amazing to work with. Was extremely flexible and took his time to deliver a great product, while allowing many questions and revisions. I look forward to working with him in the future again!
—Kyle Schnitman
Sean’s expertise in branding and business development brought much-needed clarity to building a sustainable business and brand for our startup. His thoughtful questions and insights helped us design a pricing structure that’s both appealing to our audience and highly profitable for our business. He gave us a crucial reminder as first-time founders to focus on one business, helped craft a name that clearly communicates our product’s value and guided us in creating messaging that resonates with our target audience.
—Georg Aare